TBEA Xi’an Electric Technology Deepens European Footprint with Strategic Seminar Series in Spain and Italy

MADRID and MILAN, Sep 2025 –  In a targeted move to strengthen its position in key European markets, TBEA Xi’an Electric Technology's Europe Business Unit convened a series of high-level seminars in Madrid (September 17) and Milan (September 23). The events, tailored to the distinct energy priorities of Iberia and Italy, moved beyond technical showcases to demonstrate the company's strategic commitment and value as a local partner in Europe's energy transition.

Madrid: Building a Foundation for Large-Scale Project Bankability and Storage
The Iberian seminar gathered approximately 100 energy leaders to address the region's drive toward large-scale projects and a more resilient energy system. With a keynote from Spain's photovoltaic association (UNEF), the dialogue advanced to critical business issues, including project bankability and key success factors for storage. Here, TBEA positioned its technical expertise in grid compliance and stability as a vital enabler for de-risking projects and securing investments.

Milan: Navigating Grid Complexity to Unlock New Business Models
In Italy, the discussion centered on grid flexibility and the rise of distributed energy. Following a market outlook from Italia Solare, TBEA's experts provided clear pathways for navigating the country's complex grid compliance and for capitalizing on the commercial potential of storage. The seminar facilitated a forward-looking exchange on innovative models like energy communities, highlighting the company's role in enabling Italy's decentralized energy future.

From Engagement to Partnership: Reinforcing a Long-Term Commitment
The series served as a platform for International Business GM York Xu and Deputy GM Charles Zhang to reinforce a core strategic message: TBEA is invested in Europe for the long haul. They detailed the company's dedication to localized support and continuous technological innovation, ensuring reliable partnerships. By engaging over 100 companies and nearly 200 participants, TBEA has significantly elevated its profile and laid the groundwork for targeted, high-value collaborations across the region.